Direct Marketing for Bands | What Bands Need
February 22, 2010
Every Band is looking to make it to the top, but much of this relies on fans demanding to see your band perform. Some clubs may allow you to distribute their fliers, but most bands must do their own marketing. Reach out to your fan base with these cheap solutions.
Image Courtesy of Flickr
Vinyl Banners for Bands
Hang a vinyl banner up during your set. Often times, smaller bands are required to do their own setup before a show, so bring a small stepping stool and take an extra minute to hang your vinyl band banner. Having the name or logo present while you perform is a powerful statement for your band.
Posters for Bands
Posters are great marketing materials that can be hung almost anywhere simply by asking permission. Use schools and other public, highly trafficked places to get the word out quickly. Be careful not to be offensive or brash, even if the style of music you play encompasses that.
Band Business Cards
Business cards are not just for businesses anymore. Bands can benefit from business cards by printing in bulk and distributing to anyone and everyone. Make sure that you include contact information for the band, the band logo, style of music and list all of the band members. These small cards can be carried by all of your band members, so everyone can participate in your promotion.
Band Flyers
Flyers are relatively inexpensive, and even using two color flyers can lead to some great results. Use pictures of your band performing, show crazed fans rooting for you, and list off what people are saying about you. With postcards, bands can advertise on both sides allowing for lists of upcoming shows, and sponsors.
Band Tour Calendars
For less than one hundred dollars, bands can alert their audience to all shows occurring throughout the year. Though bookings may not be entirely completed, bands should at least have a few venues ready to go each year. If you are a larger band beginning to tour, make sure you calendars are in your destination cities before you get there.
Internet Marketing has done wonders for bands, but much of the support smaller bands need to survive comes from people that band members are able to meet with directly. Supplement your online strategy by showing off the attitude of your band through creative, direct marketing. Remember, being prepared to meet a potential agent is going to have a much bigger effect than simply sending a demo tape. For quotes and more information on printing your band poster or vinyl banner, check out OnlinePosterPrinting.com or call us at 1-888-55-POSTER
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