It’s college, and your fraternity is planning a get together for the newest incoming class. What’s the best way to promote? Sure, having pages on social networks can be an effective way to track things like RSVP’s to your gathering, but to really get maximum exposure for your school, consider placing posters in highly trafficked areas to alert your potential audience.

Vinyl Banners

One big vinyl banner with grommets can be hung in the main hall or cafeteria of your school. Vinyl banners have vibrant colors considering they are digitally printed and in large format. The key is to use high resolution photos to create the design you want. Once you have your design, appeal to your school for a spot to hang it, and don’t forget to leave contact information.

Standard Posters

When people hear the word standard, they tend to think run of the mill. This is not the case; standard merely refers to the 11”x17” size. You want a standard size to ease the challenge of finding a place to hang your poster. Remember that your poster is going to be exposed by all the foot traffic passing through the halls of your school. Printing larger quantities of your poster could potentially save you money, and give you more reasons to expand your marketing efforts around the campus.  Keep an eye out for promotional printing coupons for even bigger savings!

Finding a Spot to Hang Your Poster

Much of the viability of your promotion strategy revolves around the rules of your school and how you pitch the idea to the staff. Remember that even though it’s a “party” try to avoid words that could set off red flags in administrators’ minds. Plan out a few locations ahead of time, so when you present to your school’s staff you both have options and room to compromise. School politics can be a delicate situation, but keep focused on your objective. Talk them through how your fraternity posters may help encourage school spirit, or over all student participation in extracurricular activities. You’re not just planning for this gathering, but anything else your fraternity or sorority will do in the future.

Tracking the Results of your Poster Campaign

Funnel people through a point of contact. Popular methods include email and voice mail. Push your poster campaign even harder by making an offer on the sheet. If anyone comes to your party or RSVP’s and mentions the poster, they win a free shirt or don’t have to pay a cover charge. These simple methods will not only help you track the effectiveness of your poster campaign, it will encourage even more participation when students see the benefits of hanging out at your gathering.

College is about hard work and learning, but students should also cut loose every once in awhile. One great way to accomplish real life learning with a party attitude is to market to your audience with posters. Using the simple tips discussed here, you can learn to track the effectiveness of a marketing campaign while you build valuable poster design experience. If you are unsure of what to do, or have design ideas and have questions about printing, Online Poster Printing is here to help. Give us a call today at 1-888-55-POSTER, and our design professionals will assist you in preparing and proofing your poster printing order.